Coco Gauff, the rising star of women’s tennis, has seen her net worth skyrocket to an estimated $21 million as of 2024. At just 20 years old, Gauff has already achieved remarkable success on the court, winning her first Grand Slam title at the 2023 US Open and reaching the semifinals of the 2024 Australian Open.
Gauff’s primary sources of income are her tennis prize money and lucrative endorsement deals with major brands such as New Balance, Head, Barilla, Bose, UPS, and Baker Tilly.
According to Forbes, she was the 3rd-paid female athlete in 2023, earning approximately $15 million from endorsements alone and also the 3rd in the World’s Highest-Paid Tennis Players of 2024.
Coco Gauff’s Impressive Career Earnings
Gauff’s on-court success has translated into substantial prize money earnings.
According to the WTA (Women’s Tennis Association), she has won over $14.8 million in prize money so far in her young career.
This impressive figure is a testament to her seven singles titles and eight doubles titles, including her historic 2023 US Open victory.
Endorsement Deals Boost Gauff’s Net Worth
Coco Gauff’s endorsement deals have played a significant role in her net worth growth. In addition to her apparel and footwear partnership with New Balance, she also has deals with Head for tennis equipment, Barilla for Italian pasta, Bose for headphones, UPS, and Baker Tilly.
Gauff’s Charitable Efforts
While details are limited, it’s worth noting that Coco Gauff has been involved in various charitable initiatives. In 2023, she participated in a fundraiser for the American Red Cross to support disaster relief efforts.
Early Life
Early Life: Cori “Coco” Gauff was born on March 13, 2004, in Atlanta, Georgia. Her parents, Candi and Corey, both excelled as college athletes. Corey played basketball at Georgia State University, while Candi competed in track and field at Florida State University. Coco has two younger brothers, Codey and Cameron.
At age six, Coco discovered her passion for tennis after watching Serena Williams win the 2009 Australian Open on TV. She began playing the sport and quickly decided to pursue it as a career. To access better training opportunities, the Gauff family moved to Delray Beach, Florida, their parents’ hometown.
At eight years old, Coco started training at the New Generation Tennis Academy under Gerard Loglo. Her parents left their careers to focus on supporting Coco’s tennis development. Her father became her coach, while her mother took charge of her homeschooling.
When Coco turned ten, she began training at the Mouratoglou Academy in France under Patrick Mouratoglou, Serena Williams’ longtime coach. That same year, she won the USTA Clay Court National 12-and-under title, becoming the youngest champion in the tournament’s history.
Coco gained international recognition at age 15 when she defeated Venus Williams at the 2019 Wimbledon tournament.
